Our Story – Linjer

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Our Story

We started our design studio, Linjer, because we were fed up with having to overspend to buy beautiful, high quality products that would last. When it came to buying accessories, we felt stuck choosing between unsustainable fast-fashion products and overpriced luxury brands.

So...we designed our own products, replicated the supply chain of luxury brands, and began selling online in 2014. By keeping our operation lean and selling online, we're able to offer luxury quality products at a fraction of the price of traditional luxury brands.

Our collection now comprises handbags, which happen to be loved by many Hollywood A-Listers; a briefcase for men, which was a Wirecutter selection for Best Briefcase; acclaimed men's and women's Swiss movement watches; and sterling silver and solid gold jewelry, which is quickly winning over women around the world.

Sustainability is a core value of our studio. We select the most eco-friendly and long-lasting materials available to us, and work with some of what we believe are the best artisans in the world. Starting in 2020, we also have begun to offset carbon emissions for every shipment we dispatch to our customers. However, we are always working on doing better.

We're excited that you've found our corner of the internet, and we invite you to join the world we've created, which is characterized by our unfaltering commitment to quality, customer happiness, and minimizing harm to our planet.

We always love to hear from customers. Feel free to reach out to us at hello@linjer.co!

— Jennifer Chong & Roman Khan

Direct To You

We sell directly to customers, cutting out the unnecessary costs and crazy markups that make luxury jewelry, bags and watches extraordinarily expensive. We pass the savings on to you, so you get the same quality at a 1/3 or 1/4 of the typical cost.

Our Collections

Superior Craftsmanship

We work with factories and artisans that supply Europe's leading luxury brands. (But our products are much more affordable ;))

Luxury-grade Materials

We carefully select each component in our accessories, like the Swiss movements in each of our watches, the premium leather in our bags, and the ethically-sourced stones in our jewelry.


We make our products to last and use the most eco-friendly materials available to us. Plus, we offset carbon emissions for every shipment we dispatch to our customers.


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